Why does FSBO vary across Wisconsin?

Larger metros generate more total FSBO transactions in absolute terms; share of FSBO holds roughly steady around 7-9% nationally.

Where does the 8% share come from?

NAR Profile of Home Buyers and Sellers, multi-year average. Applied uniformly as a market-level estimate.

Can I list my home FSBO here?

Yes, every FSBO city page links to the listing form. No commissions.

Seller authority WI

Cities with the most FSBO activity in Wisconsin.

For-Sale-By-Owner thrives where sellers want to skip the commission and buyers shop direct. This ranks Wisconsin cities by estimated annual FSBO transaction volume.

Last updated September 2026

Wisconsin ranking

50 cities ranked. Click any row for the matching local page.

#	City	Est. FSBO transactions / yr	Score
1	Milwaukee	970 deals/yr	75	View →
2	Madison	335 deals/yr	63	View →
3	Green Bay	215 deals/yr	58	View →
4	Racine	150 deals/yr	54	View →
5	Appleton	140 deals/yr	54	View →
6	Kenosha	135 deals/yr	53	View →
7	Waukesha	115 deals/yr	52	View →
8	Eau Claire	100 deals/yr	50	View →
9	Oshkosh	100 deals/yr	50	View →
10	Janesville	85 deals/yr	48	View →
11	La Crosse	75 deals/yr	47	View →
12	Sheboygan	75 deals/yr	47	View →
13	Fond Du Lac	75 deals/yr	47	View →
14	Wausau	65 deals/yr	45	View →
15	West Bend	60 deals/yr	44	View →
16	Beloit	60 deals/yr	44	View →
17	Neenah	50 deals/yr	42	View →
18	De Pere	50 deals/yr	42	View →
19	Brookfield	50 deals/yr	42	View →
20	Manitowoc	50 deals/yr	42	View →
21	New Berlin	45 deals/yr	41	View →
22	Stevens Point	45 deals/yr	41	View →
23	Sun Prairie	45 deals/yr	41	View →
24	Menomonee Falls	45 deals/yr	41	View →
25	Franklin	40 deals/yr	40	View →
26	Oak Creek	40 deals/yr	40	View →
27	Wisconsin Rapids	40 deals/yr	40	View →
28	Oconomowoc	40 deals/yr	40	View →
29	Chippewa Falls	40 deals/yr	40	View →
30	Watertown	35 deals/yr	39	View →
31	Hudson	35 deals/yr	39	View →
32	Superior	35 deals/yr	39	View →
33	Burlington	35 deals/yr	39	View →
34	Marshfield	30 deals/yr	37	View →
35	Menomonie	30 deals/yr	37	View →
36	Menasha	30 deals/yr	37	View →
37	Kaukauna	30 deals/yr	37	View →
38	Muskego	30 deals/yr	37	View →
39	Middleton	30 deals/yr	37	View →
40	Pewaukee	30 deals/yr	37	View →
41	Onalaska	30 deals/yr	37	View →
42	Beaver Dam	25 deals/yr	35	View →
43	Hartford	25 deals/yr	35	View →
44	River Falls	25 deals/yr	35	View →
45	South Milwaukee	25 deals/yr	35	View →
46	Hartland	25 deals/yr	35	View →
47	Thiensville	25 deals/yr	35	View →
48	Verona	25 deals/yr	35	View →
49	Rhinelander	25 deals/yr	35	View →
50	Baraboo	25 deals/yr	35	View →

Methodology

FSBO volume = population × 1.5% annual turnover × 8% FSBO share (national average). Cities with higher populations rank higher; this is a directional volume estimate, not a property-level count.

FAQ

Why does FSBO vary across Wisconsin?: Larger metros generate more total FSBO transactions in absolute terms; share of FSBO holds roughly steady around 7-9% nationally.
Where does the 8% share come from?: NAR Profile of Home Buyers and Sellers, multi-year average. Applied uniformly as a market-level estimate.
Can I list my home FSBO here?: Yes, every FSBO city page links to the listing form. No commissions.